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DTSTART:20230914T150000Z
DTEND:20230914T163000Z
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SUMMARY:Digital Marketing Series with The Addison Group
DESCRIPTION:The Isle of Wight Chamber of Commerce is proud to partner with The Addison Group to bring you a 3-part digital marketing series focused on: Making Your Website Win\, Growing Your Leads and Sales\, and Finding Hidden Profit Through Email Marketing. This 3-part series will be held the 2nd Thursday of September\, October\, and November in the Tea-Tonic Tea Room at the Smithfield Gourmet Bakery and Cafe from 11am to 12:30pm. *Lunch will be included.\n\n\n\nMore information on each workshop below: \n\n\n\nMaking Your Website Win\n\n\n\nDoes the thought of building a website give you the heebie-jeebies? It's okay to admit it. It can seem daunting with the time involved\, the struggle to write content\, and then all that tech talk of URLs\, SEO\, and meta tags.\n\n\n\nTake a deep breath. We've got you. In this workshop\, you'll crack the online code by learning how to:\n\n            Clarify your message to reach the right customers\n\n            Craft a homepage to increase sales\n\n            Create powerful headlines to draw attention\n\n            Use call-to-action strategies to drive results\n\n            Understand copywriting to deepen engagement\n\n \n\nFilled with stories and interactive frameworks\, you'll leave this workshop with a practical game plan.\n\n\n\nTaught by Tom Powell of The Addison Group along with Brian Forrester of Genie Jar Digital.\n\n\n\n===\n\n\n\nGrowing Your Leads and Sales\n\n\n\nAre you frustrated because your lead pipeline often runs dry? Is there a way to keep a steady flow of new revenue?\n\n\n\nIn this workshop\, you'll learn a revolutionary   and easy   system to grow your business and close deals like never before. Topics include how to:\n\n            Tailor your marketing efforts for maximum impact\n\n            Separate yourself from the competitors in your niche\n\n            Build a robust and responsive customer database\n\n            Establish yourself as an industry expert\n\n            Create buzz and increase visibility\n\n \n\nFilled with stories and interactive frameworks\, you'll leave this workshop with a practical game plan.\n\n\n\nTaught by Tom Powell of The Addison Group along with Brian Forrester of Genie Jar Digital.\n\n\n\n===\n\n\n\nFinding Hidden Profit Through Email Marketing\n\n\n\nIs your email marketing non-existent? Or maybe it has stalled out. Email often gets shunned because it seems so "old school." But did you know that email marketing is one of the most efficient forms of growing revenue?\n\n\n\nIn this workshop\, you'll learn strategies and practical tips for using email campaigns to nurture relationships with your target audience. Topics include how to:\n\n            Segment your list to supercharge your campaigns\n\n            Simplify the process with recommended software\n\n            Drive customer action with each campaign\n\n            Optimize deliverability and increase open and click-through rates\n\n            Measure performance to enhance ROI\n\n \n\nFilled with stories and interactive frameworks\, you'll leave this workshop with a practical game plan.\n\n\n\nTaught by Tom Powell of The Addison Group along with Brian Forrester of Genie Jar Digital.
X-ALT-DESC;FMTTYPE=text/html:The <em>Isle of Wight Chamber of Commerce</em> is proud to partner with <em>The Addison Group</em> to bring you a 3-part digital marketing series focused on: <strong>Making Your Website Win\, Growing Your Leads and Sales\,</strong> and<strong> Finding Hidden Profit Through Email Marketing</strong>. This 3-part series will be held the 2nd Thursday of September\, October\, and November in the Tea-Tonic Tea Room at the Smithfield Gourmet Bakery and Cafe from 11am to 12:30pm. *Lunch will be included.<br />\n<br />\nMore information on each workshop below:&nbsp\;<br />\n<br />\n<span style="font-size:12px\;"><strong><span style="color:black\;"><span style="font-family:helvetica\;">Making Your Website Win</span></span></strong><br />\n<br />\n<span style="color:black\;"><span style="font-family:helvetica\;">Does the thought of building a website give you the heebie-jeebies? It&rsquo\;s okay to admit it. It can seem daunting with&nbsp\;the time involved\, the struggle to write content\, and then all that tech talk of URLs\, SEO\, and meta tags.<br />\n<br />\nTake a deep breath. We&rsquo\;ve got you. In this workshop\, you&#39\;ll crack the online code by learning how to:</span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; &bull\; Clarify your message to reach the right customers</span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; &bull\; Craft a homepage to increase sales</span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; &bull\; Create powerful headlines to draw attention</span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; &bull\; Use call-to-action strategies to drive results</span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; &bull\; Understand copywriting to deepen engagement</span></span><br />\n&nbsp\;<br />\n<span style="color:black\;"><span style="font-family:helvetica\;">Filled with stories and interactive frameworks\, you&rsquo\;ll leave this workshop with a practical game plan.<br />\n<br />\nTaught by Tom Powell of The Addison Group along with Brian Forrester of Genie Jar Digital.<br />\n<br />\n===</span></span><br />\n<br />\n<span style="color:black\;"><span style="font-family:helvetica\;"><strong>Growing Your Leads and Sales</strong><br />\n<br />\nAre you frustrated because your lead pipeline often runs dry? Is there a way to keep a steady flow of new revenue?<br />\n<br />\nIn this workshop\, you&rsquo\;ll learn a revolutionary &mdash\; and easy &mdash\; system to grow your business and close deals like&nbsp\;never before. Topics include how to:</span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; &bull\; Tailor your marketing efforts for maximum impact</span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; &bull\; Separate yourself from the competitors in your niche</span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; &bull\; Build a robust and responsive customer database</span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; &bull\; Establish yourself as an industry expert</span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; &bull\; Create buzz and increase visibility</span></span><br />\n&nbsp\;<br />\n<span style="color:black\;"><span style="font-family:helvetica\;">Filled with stories and interactive frameworks\, you&rsquo\;ll leave this workshop with a practical game plan.<br />\n<br />\nTaught by Tom Powell of The Addison Group along with Brian Forrester of Genie Jar Digital.<br />\n<br />\n===</span></span><br />\n<br />\n<span style="color:black\;"><span style="font-family:helvetica\;"><strong>Finding Hidden Profit Through Email Marketing</strong><br />\n<br />\nIs your email marketing non-existent? Or maybe it has stalled out. Email often gets shunned because it seems so&nbsp\;&ldquo\;old school.&rdquo\; But did you know that email marketing is one of the most efficient forms of growing&nbsp\;revenue?<br />\n<br />\nIn this workshop\, you&rsquo\;ll learn strategies and practical tips for using email campaigns to nurture relationships with&nbsp\;your target audience. Topics include how to:</span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; &bull\; Segment your list to supercharge your campaigns</span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; &bull\; Simplify the process with recommended software</span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; &bull\; Drive customer action with each campaign</span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; &bull\; Optimize deliverability and increase open and click-through rates</span></span><br />\n<span style="color:black\;"><span style="font-family:helvetica\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\; &bull\; Measure performance to enhance ROI</span></span><br />\n&nbsp\;<br />\n<span style="color:black\;"><span style="font-family:helvetica\;">Filled with stories and interactive frameworks\, you&rsquo\;ll leave this workshop with a practical game plan.<br />\n<br />\nTaught by Tom Powell of The Addison Group along with Brian Forrester of Genie Jar Digital.</span></span></span><br />\n&nbsp\;
LOCATION:Smithfield Gourmet Bakery & Cafe *Event will be held upstairs in the Tea-Tonic Tea Room 218 Main Street Smithfield\, VA 23430
UID:e.2406.21867
SEQUENCE:3
DTSTAMP:20260411T093729Z
URL:https://www.theisle.biz/events/details/digital-marketing-series-with-the-addison-group-21867
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